Cemex Philippines rebrands to Concreat Holdings Philippines following SEC approval

Cemex Holdings Philippines is now officially Concreat Holdings Philippines, Inc. following the approval of the Securities and Exchange Commission (SEC) on April 25. 

The rebranding is a milestone in the company’s evolution after its acquisition by the Consunji group, led by diversified engineering conglomerate DMCI Holdings (DMCI) on December 2, 2024. 

The name Concreat (pronounced as concrete), combines the Consunji name and the word “create” reflecting a renewed focus on integrity, reliability, resilience, and nation-building – values that have long defined the DMCI group. 

“This rebranding represents a bold new direction under DMCI management, guided by an all-Filipino team deeply rooted in local insight and long-term stewardship,” said Concreat Holdings Philippines President and CEO Herbert M. Consunji. “While challenges remain, DMCI has a strong track record of navigating industry cycles with discipline and determination. We are especially grateful to the previous management of Cemex Philippines for laying the groundwork we now proudly build upon,” Consunji added.

Now managed and owned by Filipinos, Concreat will continue to operate its Solid Cement Plant in Antipolo City and Apo Cement Plant in the City of Naga, Cebu. 

Well-established brands such as Rizal, Island and APO will remain part of Concreat’s product portfolio -- renowned for their strength, durability and consistent performance in Philippine construction. This ensures continuity and trust for partners and customers. 

“Concreat symbols a blend of concrete strength and shared vision,” Consunji said.  “It brings together Cemex Philippines’ national footprint and DMCI’s broad capabilities across construction, real estate, energy, mining and water services. Our integration goes beyond operations—it is built on shared values and a collective commitment to nation-building,” he highlighted.